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Showing posts from March, 2021

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Real Or Digital Fashion: A Lasting or Passing Trend?

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For some of us who couldn't wait for fashion weekend to arrive, the Fall  2020 Ready-to-wear runway gave us a run for our money! How? well, Armani's had an audience-free show, Micheal Kors and Moncler canceled their events, and street style got an unexpected update of face masks and temperature checks.  And did you know that fashion print media, Vogue Italia, published their first-ever digital cover girl the March 2020 Issue?! yes they did. When Dolce and Gabbana first replaced models with drones for the 2018 runway collection, Prada experimented with digital models/influencers and Balmain launched its 2018 fashion campaign with only virtual supermodels, it seemed like a trendy thing to do at the time. lilmiquela Drones at the Dolce & Gabbana Runway 2018 However, hot topics such as sustainability in fashion, eco-friendly ethics, inclusivity, fast fashion and now the COVID-19 outbreak ( as expressed by Vogue Italias March Issue),  times in the style and fashion industry has
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RETAIL MASTER CLASS- The Business Issue With Veronica Odeka

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I have worked in the fashion retail sector in Nigeria for 10 years now both with brands and consumers (especially HNI's) I have helped increase the brand awareness and sales of brands I work with by over 60%. I have come to understand that the development of a strong brand starts with you the designer. My Master class will focus on the following; 1. Aesthetic -Understanding your aesthetic will help you communicate a stronger brand story and strengthen your value. I will take you through the steps to develop or strengthen your Aesthetic. 2. Sales - If your brand is underdeveloped or underperforming my masterclass will focus on your merchandising to identify the problem areas and create specifics to increase your brand sales. 3. Communication - This is all about capturing the target customer through brand storytelling, You will leave the class understanding who your customer is and how to create an experience for them that goes beyond sales. To Register, Send  a message to info@vane-
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We Stand in Solidarity With The Youth

 Dear Vanestyle readers, the last couple of weeks has been rough for the citizens of Nigeria, particularly the youth and as a supporter of Nigerian brands, we stand in solidarity with the youth and their cause. While we are committed to bringing you the latest news, tips, hacks and everything about the world and business of fashion, we are deeply saddened by the events that led to loss of innocent lives, looting of business and disrupt in the order of affairs. We offer our deepest condolences to the families and friends of the fallen heroes of this movement. We solemnly extend our empathy to our fellow entrepreneurs whose properties were torched and looted. We Salute our courageous and gallant youths. Thank you for waking up at last. Thank you for deciding never to be silent in the face of injustice. Thank you for your commitment to accountability, unity, and integrity. Thank you for fighting for a better Nigeria. May God bless us all
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