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Showing posts from June, 2020

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Attracting the Right Audience to your Retail Fashion Brand

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First and foremost, what you should know is that Your Customer is your boss- The customer is King so it is important to attract the right audience. Attracting the right audience starts with you- You have to know what your brand is about. Once you identify what your brand is about, make sure you communicate that identity properly, so your consumers can identify with the personality behind the brand, one way to do this is to be authentic with your aesthetic and be consistent in the way you communicate your brand's ethos.  A friendly strategy to attract your customers is to tell your brand's story, do this by informing, educating or inspiring your audience. This is necessary because people want to know that your brand speaks to them, that they can relate with your brand. You should properly utilize hashtags and SEOs (Search engine optimization) because they work in attracting the right audience. Pay attention to your analytics to have an insight into the lives of your consumers. E
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RETAIL MASTER CLASS- The Business Issue With Veronica Odeka

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I have worked in the fashion retail sector in Nigeria for 10 years now both with brands and consumers (especially HNI's) I have helped increase the brand awareness and sales of brands I work with by over 60%. I have come to understand that the development of a strong brand starts with you the designer. My Master class will focus on the following; 1. Aesthetic -Understanding your aesthetic will help you communicate a stronger brand story and strengthen your value. I will take you through the steps to develop or strengthen your Aesthetic. 2. Sales - If your brand is underdeveloped or underperforming my masterclass will focus on your merchandising to identify the problem areas and create specifics to increase your brand sales. 3. Communication - This is all about capturing the target customer through brand storytelling, You will leave the class understanding who your customer is and how to create an experience for them that goes beyond sales. To Register, Send  a message to info@vane-
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We Stand in Solidarity With The Youth

 Dear Vanestyle readers, the last couple of weeks has been rough for the citizens of Nigeria, particularly the youth and as a supporter of Nigerian brands, we stand in solidarity with the youth and their cause. While we are committed to bringing you the latest news, tips, hacks and everything about the world and business of fashion, we are deeply saddened by the events that led to loss of innocent lives, looting of business and disrupt in the order of affairs. We offer our deepest condolences to the families and friends of the fallen heroes of this movement. We solemnly extend our empathy to our fellow entrepreneurs whose properties were torched and looted. We Salute our courageous and gallant youths. Thank you for waking up at last. Thank you for deciding never to be silent in the face of injustice. Thank you for your commitment to accountability, unity, and integrity. Thank you for fighting for a better Nigeria. May God bless us all
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