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Showing posts from April, 2020

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Real Or Digital Fashion: A Lasting or Passing Trend? PT 2

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  Some time ago, we started a conversation on Digitalization in fashion...and we established that Digitalization would have a starring role in fashion's future, this is no longer far fetched.  At present, 85 percent of fashion professionals now work from home and this new working culture relies on digital platforms for effectiveness. From instant messaging and emails to video calls, and with a doubled increase in slack users as well as an increase in Zoom shares, we have seen digital platforms being utilized as virtual workspaces. As a result of the pandemic, we have seen brands relying less on influencer strategy, Fashion brands are now making use of the best thing they can think of; Social Media, aside from being cheap, this method ensures that marketing and merchandising will be direct.  Most recent is the announcement by The British Fashion Council that the next London Fashion Week will be a digital event combining men's and women's wear. BFC chief executive Caroline Ru
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FIVE DRESS-UP TIPS TO INSPIRE PRODUCTIVITY WHILE WORKING FROM HOME

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As the world continues to combat and adjust with the spread of the COVID-9 pandemic, we believe dressing up can help influence your mood whether by just staying home or having virtual meetings. It can be tempting to fall into a uniform of sweatpants and pajamas while working from home all day but while there is something to be said about relaxing your style when you don't need to adhere to an office dress code, it also feels good to dress up to maintain a sense of normalcy. To help navigate you achieve that sense of normalcy, below are five outlined dress-up tips to inspire productivity. Dress for your mood: The act of dressing up each morning into how you feel can help you feel more put together for the day. And figuring out your ideal work from style is all about balance and establishing a regular routine. Dress for comfort : Naturally, we all love to feel comfortable, and opting for looks that combine fashion with function can help set the tone for the day. A business-casual lo
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VANESTYLE'S WARDROBE ORGANIZATION TIPS

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From our previous post on Fun Fashion Ideas for the isolation period, here is 'IDEA TWO' Wardrobes are notoriously difficult to keep organized and can prove to be a headache. However, with the right tips and practice, you can have a visually appealing wardrobe in no time. So, in the spirit of keeping busy during the 'stay at home' period; We have decided to share with you three well thought out ways to arrange your wardrobe. These methods require minimal effort and have proven to be very efficient... Put your black and white clothes in a section and place your other clothes in another. Section your clothes in prints and patterns. Start with muted patterns followed by bright patterns, or place your stripes and checks first followed by floral prints then your glamorous animal prints.  Section your clothes into hues. Start from the lightest colors all the way to the darkest colors.  PS... If necessary, you can purchase organizational tools such as wall hooks and dividers t
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RETAIL MASTER CLASS- The Business Issue With Veronica Odeka

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I have worked in the fashion retail sector in Nigeria for 10 years now both with brands and consumers (especially HNI's) I have helped increase the brand awareness and sales of brands I work with by over 60%. I have come to understand that the development of a strong brand starts with you the designer. My Master class will focus on the following; 1. Aesthetic -Understanding your aesthetic will help you communicate a stronger brand story and strengthen your value. I will take you through the steps to develop or strengthen your Aesthetic. 2. Sales - If your brand is underdeveloped or underperforming my masterclass will focus on your merchandising to identify the problem areas and create specifics to increase your brand sales. 3. Communication - This is all about capturing the target customer through brand storytelling, You will leave the class understanding who your customer is and how to create an experience for them that goes beyond sales. To Register, Send  a message to info@vane-
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We Stand in Solidarity With The Youth

 Dear Vanestyle readers, the last couple of weeks has been rough for the citizens of Nigeria, particularly the youth and as a supporter of Nigerian brands, we stand in solidarity with the youth and their cause. While we are committed to bringing you the latest news, tips, hacks and everything about the world and business of fashion, we are deeply saddened by the events that led to loss of innocent lives, looting of business and disrupt in the order of affairs. We offer our deepest condolences to the families and friends of the fallen heroes of this movement. We solemnly extend our empathy to our fellow entrepreneurs whose properties were torched and looted. We Salute our courageous and gallant youths. Thank you for waking up at last. Thank you for deciding never to be silent in the face of injustice. Thank you for your commitment to accountability, unity, and integrity. Thank you for fighting for a better Nigeria. May God bless us all
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