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WHY A STRONG "BRAND IDENTITY" IS IMPORTANT


We cannot overemphasize the fact that fashion is a business that requires a precise strategy for its success. In running a business, many factors come to play and we cannot neglect or downplay one for the other.

One of the vital factors responsible for the success of any business is "a strong brand identity" Brand identity is the visible element of a brand, that identify and distinguish the brand in consumers' minds.

I'd like to highlight a few things;

  • Your brand identity is not the plan, it is the guide that keeps your brand together.
  • It isn't your marketing or PR strategy, rather it is your connector to your consumer.
  • It is not your selling point, however, it's ethos is targeted at that ideal customer. 

Your retail brand identity should work for you by:

  • Clearly communicating the in-house mission and how it ties into your vision.
  • It should communicate to your potential client, who you are.
  • It should connect your story to your collection range and sales.

It is important to know that you cannot build a global business before building a brand identity.

To find out more, if you would prefer either a brand identity e-book, webinar or one-on-one session, send an email to veronica@vane-style.com with your selected choice as the subject.

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RETAIL MASTER CLASS- The Business Issue With Veronica Odeka

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I have worked in the fashion retail sector in Nigeria for 10 years now both with brands and consumers (especially HNI's) I have helped increase the brand awareness and sales of brands I work with by over 60%. I have come to understand that the development of a strong brand starts with you the designer. My Master class will focus on the following; 1. Aesthetic -Understanding your aesthetic will help you communicate a stronger brand story and strengthen your value. I will take you through the steps to develop or strengthen your Aesthetic. 2. Sales - If your brand is underdeveloped or underperforming my masterclass will focus on your merchandising to identify the problem areas and create specifics to increase your brand sales. 3. Communication - This is all about capturing the target customer through brand storytelling, You will leave the class understanding who your customer is and how to create an experience for them that goes beyond sales. To Register, Send  a message to info@vane-
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We Stand in Solidarity With The Youth

 Dear Vanestyle readers, the last couple of weeks has been rough for the citizens of Nigeria, particularly the youth and as a supporter of Nigerian brands, we stand in solidarity with the youth and their cause. While we are committed to bringing you the latest news, tips, hacks and everything about the world and business of fashion, we are deeply saddened by the events that led to loss of innocent lives, looting of business and disrupt in the order of affairs. We offer our deepest condolences to the families and friends of the fallen heroes of this movement. We solemnly extend our empathy to our fellow entrepreneurs whose properties were torched and looted. We Salute our courageous and gallant youths. Thank you for waking up at last. Thank you for deciding never to be silent in the face of injustice. Thank you for your commitment to accountability, unity, and integrity. Thank you for fighting for a better Nigeria. May God bless us all
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