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3 THINGS YOUR CONSUMERS WANT FROM YOU THIS YEAR

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Over the years, your brand has come in contact with different consumers with different needs, however, there are certain things that's universal to all consumers, something that makes them relate with a brand and if you've over looked these all these years now is the time to buckle up Here are 3 things consumers definitely want from a brand. 1. PRODUCT EXPERTISE/KNOWLEDGE People pay for knowledge and value. In order to sell to your customers, it is important to understand the knowledge behind what you do. Never assume that people know in detail, the knowledge behind you/your products. Customers want you to share the story, the knowledge, they want to know all the about the special techniques involved in making that product. Giving customers the knowledge about a product or service helps to justify the value of the product being sold or the service being rendered. 2. GREAT CUSTOMER SERVICE Great customer service starts with great staff.  To offer great customer service, you need

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